Beyond The Art House: True Indies Find Real Theatrical Alternatives Outside Commercial Venues
Steven Rosen takes a look the world of micro-cinemas and the new avenues of specialty releases. As many have pointed out, a well placed one night event can often garner more awareness and box office than a single week-long run.
Read more at indiewire.com
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Commercial urban art houses are often so filled up with studio specialty division releases that truly independent films have a tough time getting in. But a vibrant and varied alternative scene is growing to get these endangered small movies seen - and maybe even to make a little money. It involves cinematheques, non-profit film centers with niche-oriented programming, film clubs, museums, microcinemas and cafes, universities, and more. Despite the growth of online platforms and on-demand sources for home viewing, these outlets are committed to providing communal moviegoing experiences, often with an educational component. And traditional distributors are working with them, even while continuing to try for extended engagements in the commercial theaters.
Read more at indiewire.com
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Beyond The Art House: True Indies Find Real Theatrical Alternatives Outside Commercial Venues
by Steven Rosen (March 17, 2008)Commercial urban art houses are often so filled up with studio specialty division releases that truly independent films have a tough time getting in. But a vibrant and varied alternative scene is growing to get these endangered small movies seen - and maybe even to make a little money. It involves cinematheques, non-profit film centers with niche-oriented programming, film clubs, museums, microcinemas and cafes, universities, and more. Despite the growth of online platforms and on-demand sources for home viewing, these outlets are committed to providing communal moviegoing experiences, often with an educational component. And traditional distributors are working with them, even while continuing to try for extended engagements in the commercial theaters.
